About Us
Our experienced G&A specialists from reputable startups and corporates, can provide interim support to help startups establish a solid foundation. We can assist in addressing initial challenges and creating processes for a seamless transition when you’re ready to hire your own in-house G&A team
Mission
To provide tailored and practical advisory services that help businesses maximize their potential and overcome challenges
Vision
To be a trusted partner in creating positive impact for startups looking to grow and succeed
Values
Integrity, excellence, innovation, collaboration, and customer focus
Highly Motivated Team with Innovative Ideas
Chris Choi
Partner in Accounting & FP&A
CHRIS CHOI
Chris is a highly experienced finance professional with over 20 years of industry expertise. Most recently, he served as the Head of BU Finance at Pure Storage, a publicly listed data storage company based in Santa Clara. In this role, Chris led the R&D finance team supporting more than 2,500 engineers and product managers worldwide.
Before joining Pure Storage, Chris held the position of CFO at several successful startups, including Rescale and Shopkick. During his tenure, he spearheaded fundraising efforts and played a pivotal role in the companies’ successful exits.
Prior to his venture into startups, Chris served as the Head of Global FP&A and Corporate Development at SK Planet. And prior to SK Planet, he amassed over 10 years of experience and executed more than $50 billion in M&A and Capital Market transactions as an investment banker.
Chris holds an MBA from the Wharton School at the University of Pennsylvania and a Bachelor’s degree in Business Administration from Sung Kyun Kwan University.
BHAVIN PATEL
Partner in FP&A & Treasury
Bhavin Patel
Bhavin has a wealth of experience, spanning diverse roles over 18+ years, as a consummate professional in the realms of financial planning, strategic analysis, and corporate finance. With a distinctive track record, Bhavin has consistently exhibited his prowess in driving optimal financial outcomes.
Having formerly served as the Head of FP&A at Midjourney, VP of FP&A at MoonPay, and Director of Strategic Finance at Included Health, Bhavin’s strategic acumen and financial acuity have been pivotal in shaping these organizations’ trajectories. His insightful contributions facilitated data-driven decision-making and ensured alignment with overarching business objectives.
Notably, during his tenure as the Strategic Planning & Analysis Manager at Autodesk, Bhavin adeptly steered the complexities of financial landscapes, adding value to the company’s growth trajectory. His role as a Valuation Specialist at PwC underscored his deep understanding of market dynamics, contributing to informed client strategies.
Bhavin’s education background includes an MBA from the Wharton School, University of Pennsylvania and a bachelor’s degree from University of Surrey
DEVIN BLASE
Partner in People & Recruiting
Devin Blase
Devin is a seasoned HR and recruiting professional with over 18 years of experience working with some of the world’s most successful startups. In her most recent role as the VP of People at TRM Labs, a Series B crypto-related financial crime detection and investigation startup, Devin effectively manages both HR and Recruiting functions. She has also held the position of VP People at numerous other startups, including Truework (Series C), Rescale (Series C), Heap (Series D), WalkMe (NASDAQ: WKME), and MuleSoft (Acquired by Salesforce).
Currently, Devin holds a prominent position as Chief for ‘Member,’ a women’s networking group for Technology companies. She has previously served as President and Board member for SF Women in Tech Founder, as well as a Mentor for Reach and Rise programs. Devin is also an active member of the Golden Gate Triathlon Club. Her contributions and expertise in the field have been recognized, and she was awarded the HR Excellence Award at the 2022 HRO Today Association Awards.
Devin graduated from UCLA with a major in Political Science and Government, and she also studied Life Sciences, Theater, and Film.
Set Up a Free Consultation Today!
With our expert guidance, your business can reach new heights of success. Take the first step today by scheduling a free consultation with us to discuss your unique needs and challenges
Delivering Results and Satisfaction
At APEX Advisors, we’re more than just an advisory firm – we’re a trusted partner in driving business growth and building lasting relationships with our clients. Our team provides tailored, hands-on support to help companies achieve strong results